View Full Version : SJV Lettering and Logos

Stewart Vernon
03-27-2015, 09:05 PM
Before I knew better, I had been posting examples of logo work in my art dump thread. Now that I'm dipping into some of the lettering activities here, I figured I should have a thread in this forum as well... so the first few posts here will be things you have seen before in my art dump, but going forward I will be trying my hand at some lettering activities and posting other logo work in this thread.

You should probably also know that I have violated a lot of lettering guidelines in my daily Web comic... but some of it is preference since I'm doing the whole strip, while other things are parts of the process that I had not yet learned. My strip is always evolving and I may likely be soon including some more-standard lettering techniques there to showcase my personal growth. I might also continue to violate some rules too :)

Stewart Vernon
03-27-2015, 09:10 PM
For my own Web comics, I designed a few logos. Though I put my Fringe Kisses strip on hiatus a while back, I'm still proud of the smoochy logo design:


For my 'Sects comic strip, I created a couple of designs:



The second 'Sects title design is one I use in my Sunday edition of the comic strip. At the moment I haven't really made use of the cleaner version. Both 'Sects logos feature my apostrophbee design, of which I am particularly proud!

Stewart Vernon
03-27-2015, 09:14 PM
For fun and practice... I recently drew the classic Superman S-shield and the Wonder Woman eagle chest insignia. I also turned the Superman design with a few tweaks into a nice Bizarro chest insignia as well.

Basically, these are examples to demonstrate how I can make a clean vector version of an existing title or logo design.




Stewart Vernon
03-27-2015, 09:19 PM
Being a long-time Doctor Who fan, and looking for some more logo recreation practice... I made some nice, clean vector versions of my favorite Doctor Who logos.

First up, the classic diamond logo used for Jon Pertwee and Tom Baker. The blue one is featured in the credits of the show, while the colorful one sees a lot of use in marketing and other media presentations.



Next, the neon logo used for the end of Tom Baker's turn, and all of Peter Davison's tenure as the Doctor. This is actually my favorite logo design overall and it was the one that took me the longest to recreate.


Last, and only least by comparison to the others... the Sylvester McCoy title design. It looks better in the animated 3D CGI of the show than it does as a 2D logo, and it isn't a bad design... just not my favorite.


Stewart Vernon
06-14-2015, 10:50 PM
I don't know if this is the right place to drop these... but I don't know where else to stick them (yeah, someone will probably suggest a place)...

A while back I made an animated logo for my first online comic strip:


The "SIT" arrangement makes a little chair, so I "sat" the "S" in the final spot.

Today I made another animated text bit for my blog when the counter crossed 10,000 hits:


This one is a little bug running towards a wall, trying to slow down, but ultimately hitting it and making the impression of the "1" on the other side.

These are animated GIFs, cheap/quick animation, but primarily involve lettering so I thought this was as good a place as any. Also, I haven't updated my lettering thread in a while.

Stewart Vernon
09-30-2015, 03:42 AM
Something I whipped up this evening as part of a humorous reply to someone's timeline on Facebook last night...


A lot of times when I make a parody logo I have to improvise letters to match the style of the original design. Fortunately, between Toys R Us and Babies R Us I had all the letters I needed to make this one.

Oh, and as part of my process... I always make the correct logo first so I have that as something I can return to and either use for something real later OR to make a different parody logo.

I usually do these as part of my 'Sects comic strip, but every now and again I do something standalone as a gag like this one.

Stewart Vernon
09-30-2015, 03:39 PM
Since I haven't been working this thread in a while... there's about to be a flood!

Here's a real logo, the classic Superman 3-D title that I drew recently. No parody here, just my version of the DC Comics design.


Stewart Vernon
09-30-2015, 03:50 PM
For my 'Sects comic strip, I have done a lot of parodies and homages for my Sunday edition. For the comic covers and movie posters I've often had to first create the real title/logo and then use that as a basis to create my own parody version. Everything you see here was created as vector art in Illustrator.

Sometimes the detail is lost as the comic panels are quite small... so here's a bunch of different parody/homage logos shown below the correct/original version that I have drawn so far this year...

Colleen Doran's A Distant Soil made for an awesome homage when I introduced a new earthworm character:

For some classic TV parodies, I couldn't help but use Hee Haw:

I just really like the American Flagg! title and Howard Chaykin of course, so this had to be done:

For my time-traveling character, I absolutely had to make a Back to the Future reference:

Always an Elton John fan, and a wonderful parody of his lyrics for some dialog meant I had to do an album cover parody... and Captain Fantastic just screamed out to me:

I did a political dinosaur joke, so Jurassic Park was a natural parody to do:

Stewart Vernon
10-10-2015, 01:12 AM
A friend on Facebook unknowingly planted the Queen theme song from the Flash Gordon movie into my head... so I felt compelled to recreate the logo from the movie...


Eagle-eyed observers will note that the official logo design has the title text in front of the centerpiece, but when I was drawing it I thought it looked better with the text behind instead... and since I was drawing it, that's what I did! :)

10-13-2015, 09:18 AM
Stewart, none of the images of your lettering are showing up... I'd really like to see your work. I have a book that will need a letterer soon.

Stewart Vernon
10-13-2015, 05:04 PM
Stewart, none of the images of your lettering are showing up... I'd really like to see your work. I have a book that will need a letterer soon.

They are all linked from my Wordpress blog... and are showing up for me. Could it be you have Wordpress blocked/filtered somehow?

10-14-2015, 06:51 PM
fun fact: Jurassic Park logo was originally created by the legendary Chip Kidd

Stewart Vernon
10-15-2015, 12:35 AM
fun fact: Jurassic Park logo was originally created by the legendary Chip Kidd

Cool to know! When I do comic art parodies I can usually easily find out who did the cover, or in most cases I already know being a longtime comic book fan... but when it comes to logos that I've parodied I don't know who to credit most of the time.

I'm at least always clear that I'm copying someone else's work when I recreate a known logo design... but it would be nice if I could credit the people who designed them more often.

Stewart Vernon
10-17-2015, 12:28 AM
Something everyone here ought to recognize... the Fist of Justice title/logo!


I originally drew this for my action-figure-in-packaging pinup submission... but have gone back and tweaked it a little since then. I think this one is closer to their official title design than what I used for my pin-up earlier this year.

Stewart Vernon
11-02-2015, 12:02 AM
Another logo parody from today's 'Sects comic strip. This time I wanted to parody the classic Tales from the Crypt logo as a lead-in to my story.

On top is my recreation of the classic EC Comics logo, and below that is my alternate parody "Tales from the Cave" version.


Stewart Vernon
12-13-2015, 11:50 PM
A new parody today, and a new parody logo... I also had created another version of this logo a while back for a different-yet-similar parody, and I realized I hadn't posted that here either.

First up: Classic Star Wars movie logo from the original movie poster, followed by my Sect Wars parody version from an early Sunday episode of my 'Sects comic strip...


Next: Modern Star Wars movie logo, followed by my Sect Wars version for a new parody in today's Sunday episode of 'Sects...


Stewart Vernon
12-19-2015, 02:25 AM
For something else I'm working on... related to my comic strip... needed to create the classic DC Mystery in Space title/logo design... then apply my parody variant "Mystery in 'Sects."


Stewart Vernon
01-18-2016, 03:35 PM
Way way way (way way way) back, I responded to a request for logo design here on the forum. It was for a title/logo design for Zombie Exterminators. Ultimately we both agreed that we were going in two different directions, and he has since published with an entirely different logo design than any I had worked up for him.

These have been sitting in my "unused" art pile for long enough now that I wanted to do throw them out into the world of my portfolio. Even though they ultimately were not to his liking, I am still pleased to look back on these and what I was attempting to do.

I had held onto them privately until he published, so I didn't accidentally spill any beans by pre-announcing anything he was doing... but now that the cat has been out of the bag a while, I wanted to share my take on the logo and title designs that went unused.

My first concept:

While I liked the oozing lettering on this one, he felt it was a bit more cartoony than he wanted to go for the title.

Second concept:

I think this is a stronger overall design than the first one I did. The bullet casing is also more bronze looking, and I added bullet holes that I thought popped things more.

Third concept (variant of second):

The difference between 2 and 3 is the shotgun shell from the side/leaning instead of looking at just the bottom of the shell. I still like the #2 design overall the best.

Last, but not least, a brand logo design:

He was looking for a "ZX" icon to use, and I had the idea to do a branding iron look. I did a couple of variations on twisted-wire design to form a ZX icon. I considered a circular run around it as well, but it started to look like an X-Men brand at that point.

I really liked the branding iron logo look because it opened itself up to be used in the comic itself, and also you could show it as the branding iron OR as a burnt brand into another surface.

Stewart Vernon
02-23-2016, 06:35 PM
From another recent parody in my 'Sects comic strip...

The Bad Robot logotype followed by my Bug Robot parody version:


Stewart Vernon
02-28-2016, 11:03 PM
Another parody in my 'Sects comic strip... I decided to take a little swipe at Seinfeld.


What worked really well is that I was able to repurpose the inverted triangle used as dotting-the-"i" in the real logo as my apostrophe in the 'Sectfeld parody version.

Stewart Vernon
03-10-2016, 06:25 PM
So... in my 'Sects comic strip today I was going to talk about Thor and mention Walt Simonson... so I thought it would be neat to have the character say "Simonson" using his famous dinosaur signature, so that necessitated the creation of this...


I think it works well in the comic, and I'm planning a blog post (probably this weekend) about Walt's famous signature and what it means to me. It's interesting, how a signature can itself become a work of art as it has in the case of Mr Simonson.

Stewart Vernon
03-26-2016, 07:30 AM
Stayed up way too late tonight, but I wanted to get this done once I started... my recreation of the Batman v Superman movie logo from the movie posters.


Updated now to have fully cutout sections, with transparency, so it can go on any background now...


Stewart Vernon
03-28-2016, 01:00 AM
For this Sunday's parody... I needed something close to the proper Amazing Spider-Man logo... so here's what happened:


If you look closely, there are some differences (especially the S and the M) between my recreation and the original Marvel logo, but it was close enough for government work and for what I needed. :)

Stewart Vernon
03-29-2016, 12:04 AM
Yesterday's parody led surprisingly seamlessly into another parody today... so I had to recreate another logo. This time one of the classic Invincible Iron-Man logos, followed by my Inconceivable T-Rump parody version...


For what it's worth... I considered the rivets on the face of the letters... but my plan for this was at such a small size it felt like work that would go largely unnoticed and unappreciated. It would be a fairly simple thing to add later should I feel so inclined.

Stewart Vernon
04-01-2016, 01:06 AM
A work-in-progress logo/title design for a story idea I had. This is a short-story idea, so this wouldn't be a cover title or anything. The idea is for this to be the title of the story itself, and would appear on an opening splash page in the beginning of the story...


Stewart Vernon
04-03-2016, 12:58 AM
Made an animated GIF last night for when my blog rolls past 20,000 hits. I figured it might happen by the end of March, looks like I missed that estimate by a couple of days... but it should happen sometime Sunday at the current pace.


I basically took what I had done for the 10,000th hit and added more frames to that. I think it works well. Don't know how long I'll keep doing that, but if I come up with a cute idea for the next milestone, who knows...

Stewart Vernon
04-04-2016, 03:40 AM
Another parody this Sunday led me to recreate the Family Guy tv show title/logo... and of course my parody Family Bug version.


I thought it worked well to also replace their TV that dotted-the-I with my punctuation mascot bee.

Stewart Vernon
04-18-2016, 01:14 AM
This Sunday I did a parody of the Bill & Ted's Excellent Adventure movie poster... so that led to recreating the logo from that poster and, of course, my parody version as well...


I think it worked pretty well in the strip, which I'm about to post in my 'Sects thread in the Projects forum in just a sec...

Stewart Vernon
04-25-2016, 01:04 AM
Continuing a theme... this week I did something with Bill and Ted's Bogus Journey...


I can't tell you just how tempted I was to make it "Bugus" journey... but I resisted the temptation :)

Stewart Vernon
04-28-2016, 10:16 PM
For a change... posting a logo recreation and companion parody version BEFORE I actually use it somewhere. I just knew I wanted to do a Battlestar Galactica parody at some point, so I went to work this evening...


It's kind of a hybrid of the classic and modern series. I didn't make the lettering three-dimensional like the modern logo but I did use the red stripes to enhance the appearance because I liked that aspect.

Stewart Vernon
06-01-2016, 12:14 AM
A couple of Captain America "Hail Hydra" related memes I whipped up this week to take part in poking at the controversy... Realized after the fact that they are actually also word balloon & lettering examples, so just dropping them in my thread here too!



(FYI, the smaller word balloon on the left in the Captain America meme is the original one from the comic... not me... everything else is my lettering in both memes.)

Stewart Vernon
06-12-2016, 07:35 PM
Dropping this in here too... because it has some mostly traditional word-ballooning, and I don't always have that to show off in here...


Stewart Vernon
08-01-2016, 04:24 AM
I don't yet know what kind of parody work I'm going to do with this... but I have it in the "bank" now for whenever I decide to do it... My recreation of the Pokemon Go logo design.


08-02-2016, 12:54 AM
Good stuff SVJ. You still doing "SECTS"?

Stewart Vernon
08-02-2016, 06:19 PM
Good stuff SVJ. You still doing "SECTS"?

Thanks. Yep, still on 'Sects... Almost every day. I've skipped a few days here and there (like this past Sunday for example) but usually M-F and Sunday most weeks. I need to work on today's episode in a bit actually.

Stewart Vernon
10-23-2016, 02:58 AM
Another upcoming 'Sects parody will feature a thing that will make reference to Quantum Leap... so here we go with another logo/title recreation and accompanying Quantum Flea parody version :)


Stewart Vernon
12-23-2016, 01:40 AM
From a recent funny thing I drew... I recreated the Frozen logo. Here's a colored/shaded look and one with just the outlines.


Stewart Vernon
03-27-2017, 10:04 PM
Playing around with logo recreations and parodies again... First the real Cheers logo:


And my slightly rude parody version:


04-04-2017, 02:19 PM
excellent stuff

Stewart Vernon
04-06-2017, 03:13 AM
excellent stuff

Thank you! I have fun with logo/lettering work... especially with parodies.

Stewart Vernon
01-08-2018, 02:13 AM
Just lettered a 4-page story for someone this weekend... also got to color the pages as well. Will post them as soon as I'm given permission.

Stewart Vernon
03-27-2018, 02:42 AM
Did a logo/title recreation for a friend (Kurt Belcher) last month. He is doing some work for Source Point Press and their "Stink" comic, should be out later this year.

They have a logo originally designed by Sheldon Vella some time back, but apparently didn't have a high-quality, scalable vector version of it to use for the covers or promotional material anymore... so I was happy to recreate it for them.

I'm looking forward to seeing how it looks in print when the book comes out.