View Full Version : Wholesale comic prices?

Billy Davis
03-25-2015, 02:54 AM
Hello guys,

I been going over this website and others for quite a bit now and have been trying to put together a business plan for creating comics. I have been able to track down variable levels to get the comics made from writing to printing. I also got a pretty solid idea how much they sell for on the market of retail, web and physical alike. The thing I have been having a hard time tracking down and forget to ask at comic book shops is how much do shops pay for the comics that they sell at their shop? In particular comics that sell for 3.99-4.99? I need to know this general number to project the difference between the initial cost + print volume and the wholesale price to determine profit margins that I can project. Mostly this will help me figure out how many issues I have to print and be able to sell to make a comic run worth it. My searchfu so far has failed me.

Thank you guys in advanced. :)

03-25-2015, 04:00 AM

And remember, comics creators never cry.;)

L Jamal
03-25-2015, 07:45 AM
That really depends on who you are selling to
retailers? wholesale is 30-50% off cover price
distributor? wholesale is 50-60% off cover price
direct to reader? no wholesale

with no base, most of your sales with be direct to reader and maybe via consignment to retailers

03-25-2015, 08:00 AM
Here's a worksheet to that should let you run the kind of scenarios you want.

It's assuming the distributor will buy comics at 40% of cover price.

03-25-2015, 12:34 PM
Diamond takes 60%
Most other trade accounts take around 50%

Billy Davis
03-28-2015, 01:29 PM
Thank you all very much. That helps allot whioth my projections and putting together a business plan.

@Scribbly, than you for that article as it helped me not just with the initial question but also alerted me to budgeting for advertising not just abroad but through the distributor. In addition I have no expectation to make money in this venture and it is really a hobby for me. An expensive time consuming hobby that I am going to go about as professionally as possible. But a hobby apart from y day job. Also I am a man, its ok to cry ;)

@L Jamal Thank you for direct to retailer stats as well as making the point with having no current fan base trying to go through a distributor will be something I will have to probably wait on. Planning to start with a 4 page comic and work my way up to an actual 24 page story.

@B-McKinley, This looks like a really helpful spreadsheet but the excel download seems to be corrupted and the online version wont take inputs.

03-29-2015, 09:36 AM
Try this link: Comic Cost Analysis (https://www.dropbox.com/s/3pac8epzqsrzk4r/ComicCostAnalysis_BuddyScalera.xlsx?dl=1)